What is new and popular in the promotional field? Vantage Apparel’s director of sales, Lauren Cocco, Shared the latest trends, including fashion impact, key industry products, and new decor concepts.
Look for “versatile” or transitional items that can be worn all day and have multiple USES. These styles can have different looks and can easily range from casual to athletic to complex, depending on their style.
For instance, the same promotional quarter-zip pullover comes in a variety of styles: add a layer of Henley on top of a sweater for a casual look with jeans and sneakers; Pair a shirt with a button-down for a more upscale look;
Custom Lightweight pullovers, button-down shirts, and Henry shirts are great year-round and year-round options. These can be worn individually or in layers.
Like everyday wardrobes, customers are looking for comfort. Comfort is usually associated with comfortable cotton, softness, and stretch.
Many performance-based fabrics are blended with natural fibers or designed to have a cotton-like feel. Stacked jumpers and layered vests are a good example of this natural trend in the promotional field.
Spandex or stretch fabrics are also more popular — consider more elastic and less restrictive fabrics. Greg Norman Foreward polos are performance-based fabrics. These promotional polos are blended with cotton, ultra-soft to the touch, lightweight and breathable.
