Although our roots are firmly planted in the Boston area, our customers have interests across the country and around the world. One of the reasons why the Rolex Oyster Perpetual is so popular with Long’s customers is that it has gained immediate international recognition for its precise and elegant way of telling the time. 
In particular, its unique Presidential bracelet, exclusive use of precious metals, and the striking curved sundial window at 12 o’clock make it a favorite among Bostonians for its ability to live in the moment and beyond. Here’s a brief history of this ever-classy timepiece
When the clock strikes midnight, the Oyster Perpetual Logbook bridges the gap between the past and the future, between what has been accomplished and what remains to be achieved. Since 1956, it has witnessed the greatest moments in history on the wrists of visionaries, skilled men and women, and pioneers—those who make every day a promise of the future.
While the days may be the same no matter where you are, they are written differently due to language differences. Day-Date uses most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms, and even the Ge’ez alphabet used in the Horn of Africa – to express the cultural identity of the wearer. Available in 26 languages, it is a truly international, universal and personalized replica watch.
When midnight falls, the date and day of the week change simultaneously in their respective windows on the dial. This feat of watchmaking, the “miracle of midnight,” relies on a disc mechanism. It resulted from years of research: from 1950 to 1955, Rolex registered four patents for timepieces featuring the day and date.
In 1956, to launch the famous Oyster Perpetual sundial, Rolex created a special three-piece chain presidential strap made only of 18-carat gold or 950 platinum, which is still exclusive to the sundial and the precious metal version of the Datejust.
Worn by many of the world’s politicians, directors, and visionaries, the Day-Date is instantly recognizable, not least because of its iconic presidential strap, its evocative name, and the prominent people who have worn it, ensuring that the Day-Date is known as the “President’s Watch.”
Decades have passed, but the Day-Date remains what it has always been – at the forefront of modernity. A prestigious timepiece and the result of Rolex’s watchmaking expertise, the Day-Date accompanies the personalities who have shaped the world through commitment, human qualities, and creative genius in their respective fields.
